COMMERCIAL GROWTH SUPPORT FOR SCIENCE-DRIVEN COMPANIES
IPKgenics helps biotech, pharma, diagnostics, healthtech, and AI-powered science companies build the digital presence, messaging, content, sales assets, CRM workflows, and growth systems they need before hiring a full commercial team.
Too early for a full commercial team. Too important to look unprepared.
Not Just Digital Marketing.
Commercial Infrastructure for Science-Driven Growth
Biotech and healthcare companies need more than visibility. They need clear positioning, credible scientific storytelling, sales assets, CRM workflows, customer success planning, and systems that turn attention into qualified conversations.
IPKgenics helps early-stage and growing teams build the commercial foundation behind growth before they are ready to hire a full internal team.
STRATEGY, CONTENT, SYSTEMS, AND EXECUTION
For science-driven companies that are too early for a full commercial team, but too important to look unprepared.
For the best interactive experience, explore this website on a desktop or laptop.
For the best interactive experience, explore this website on a desktop or laptop.
WHAT WE BUILD
From brand messaging and scientific content to sales enablement, CRM workflows, GTM strategy, and customer growth systems, IPKgenics builds the practical commercial assets early-stage teams need to move faster.
Digital Marketing
CLEAR BRANDING, CONTENT, AND DIGITAL PRESENCE FOR SCIENCE-DRIVEN COMPANIES.
DIGITAL ASSETS
BranDING
sCIENTIFIC MESSAGING & cONTENT
social media setup & mANAGEMENT
website DESIGN,development & mANAGEMENT
SEO/AEO
Communicate your product's value with clarity and credibility. From website messaging and scientific explainers to founder content and search-friendly pages, we help your audience quickly understand what you do, why it matters, and why they should trust you.
Sales enablement
CLEAR MATERIALS, TARGETED OUTREACH, AND STRATEGY TO HELP TEAMS SELL WITH CONFIDENCE.
Core Deliverables
SALES DECKS
MARKET RESEARCH
TARGET ACCOUNT LISTS
LEAD GENERATION
outreach sequences
SALES STRATEGY
tEAM TRAINING
Early-stage biotech and healthcare companies often need to sell before they have a full commercial team. We build practical sales enablement systems that help teams explain their value, identify the right accounts, map stakeholders, engage prospects, and move conversations forward with confidence.
Go-To-Market
Strategy
Define the right market, audience, message and path to launch with commercial clarity.
GTM FRAMEWORKS
ICP DEVELOPMENT
STAKEHOLDER MAPPING
LAUNCH PLANNING
Value Proposition
POSITIONING/Messaging
ENGAGEMENT STRATEGY
Healthcare and life science markets are complex. The buyer is rarely one person, and adoption depends on trust, timing, evidence, workflow fit, and stakeholder alignment.
IPKgenics helps define who you should target, what they care about, how to position your value, and what steps are needed to move from market entry to meaningful traction.
SUCCESS SYSTEMS
ONBOARDING PLANS
ADOPTION STRATEGY
RETENTION PLANNING
CHURN REDUCTION
RENEWAL WORKFLOWS
SUCCESS METRICS
Data-Driven Engagement
The sale is only the beginning.
IPKgenics helps companies design customer success systems that support onboarding, adoption, retention, expansion, and renewal. We help turn early customers into long-term advocates through structured communication, education, metrics, and success planning.
customer success
build onboarding, adoption, retention, and renewal systems that support long-term growth. Help customers stay longer
CRM SETUP & MANAGEMENT
ORGANIZE PIPELINES, AUTOMATE WORKFLOWS & OUTREACH, AND TRACK GROWTH WITH CLEAN CRM SYSTEMS.
CRM OPERATIONS
HUBSPOT SETUP
SALESFORCE SETUP
WORKFLOW AUTOMATION
Email automation
PIPELINE MANAGEMENT
REPORTING DASHBOARDS
CRM OPTIMIZATION
Growth gets messy when commercial activity lives across inboxes, spreadsheets, LinkedIn messages, and disconnected tools.
IPKgenics helps startups set up clean CRM systems, automate key workflows, manage pipelines, track engagement, and create visibility across marketing, sales, and customer success.
WORKFLOW AUTOMATION
MOVE FASTER
WITHOUT ADDING
MORE HEADACCOUNT
AUTOMATION SYSTEMS
CONTENT WORKFLOWS
LEAD RESEARCH SYSTEMS
EMAIL CAMPAIGN FLOWS
CRM AUTOMATION
PROMPT LIBRARIES
LIGHTWEIGHT AGENTS
IPKgenics builds practical workflows that reduce repetitive work across content planning, lead research, CRM updates, campaign execution, and sales enablement.
One Integrated System.
Not Seven Disconnected Vendors.
CHOOSE THE COMMERCIAL SYSTEM YOU NEED MOST
Three Ways to Start.
One Operating System.
Our services can be customized, but most companies start with one of three focused builds, depending on where they are in their commercial journey.
SIGNAL SPRINT™
AI VISIBILITY & SCIENTIFIC CONTENT ENGINE
For companies that need to be found, understood, and trusted by buyers, partners, investors, and search platforms.
AI visibility and scientific content engine: includes website development and messaging, SEO/AEO strategy, scientific content, FAQ pages, LinkedIn content systems and authority-building assets
LAUNCH LAB™
BIOTECH LAUNCH & SALES ENABLEMENT KIT
For startups preparing to enter the market, raise awareness, and start commercial conversations.
Everything needed to start commercial conversations: includes website development, positioning, sales deck, organization mapping, target accounts, stakeholder messaging, outreach sequences, lead generation strategy, and CRM setup.
GROWTH STACK™
COMMERCIAL OPERATING SYSTEM
For teams that need marketing, sales, CRM, customer success, and automation working together.
End-to-end commercial OS: Includes CRM workflows, pipeline management, customer onboarding, retention planning, reporting dashboards, and lightweight workflow automation.
THE IPKgenics METHOD
FROM SCIENTIFIC COMPLEXITY TO COMMERCIAL CLARITY
A STRUCTURED PROCESS FOR TURNING IDEAS INTO MARKET-READY GROWTH SYSTEMS
IPKgenics helps biotech and healthcare startups clarify their positioning, build the right commercial assets, organize their sales systems, and scale with confidence.
01 DISCOVER
Understand your product, science, market, audience, and current commercial gaps.
FOUNDATION /MARKET INSIGHT
02 POSITION
Clarify your value proposition, ideal customer profile, messaging, and stakeholder strategy.
STRATEGY / MESSAGING
03 BUILD
Create the assets, content, workflows, campaigns, and CRM infrastructure needed to support growth.
EXECUTION /COMMERCIAL SYSTEMS
04 scale
Optimize your commercial engine across marketing, sales, CRM, customer success, and renewal workflows.
GROWTH /OPTIMIZATION
ABOUT THE FOUNDER
AI CERTIFIED
ADVANCED AI IN DIGITAL MARKETING
40-45% USER GROWTH
ENTERPRISE SaaS ADOPTION
230% YOY GROWTH
BIOTECH BUSINESS DEVELOPMENT
10+ YEARS
BIOTECH, SAAS & DIGITAL ENABLEMENT
PhD
PHARMACOLOGY, TOXICOLOGY & NEUROSCIENCE, UNIVERSITY OF CALIFORNIA DAVIS
BUILT BY A SCIENTIST WHO UNDERSTANDS COMMERCIAL GROWTH
IPKgenics was built by Cherry Kaur, a scientist turned commercial strategist with experience across biotech, pharma, healthcare SaaS, digital marketing, sales enablement, CRM systems, and customer growth.
With a PhD in Pharmacology & Toxicology and Neuroscience from UC Davis, Cherry understands how difficult it can be to translate complex science into language that buyers, partners, investors, and internal teams can act on.
Her work spans enterprise pharma enablement, biotech business development, health system market research, GTM strategy, scientific content, CRM-led outreach, customer adoption, and practical workflow systems designed to help technical companies grow with clarity and credibility.
FOR TEAMS BUILDING WHAT HEALTHCARE NEEDS NEXT
IPKgenics is designed for science-driven companies that need to look credible, communicate clearly, and build commercial systems before hiring a full internal team
FOR THE IN-BETWEEN STAGE
Too early for a full commercial team.
Too important to look unprepared.
IPKgenics helps biotech, pharma, diagnostics, healthtech, and AI-powered science companies build the commercial foundation they need before hiring a full internal team.
From messaging and content to sales assets, CRM workflows, GTM strategy, and customer growth systems, we help you look credible, move faster, and enter the market with confidence.